Marketing That Works While You Work 

We help businesses grow with marketing systems that connect the dots—from websites and ads to email and automation.

What We’re Really Good At

From websites to automation, we build smart, connected systems that help your business grow—without the guesswork.

Website Services

Clean, fast, and built to convert. Your site should work just as hard as you do.

Paid Media

Ad campaigns that reach the right people without wasting your budget.

SEO

We help you show up in the right searches, at the right time.        

Email Marketing

Thoughtful emails and automations that turn interest into action.

CRM + Automation

From lead capture to follow-up, we set up systems that help you stay organized and responsive.

analytics + Tracking

Clear dashboards, real data, and performance reports you’ll actually understand.

Big-Picture Strategy,

Broken Down Step by Step

Our free marketing guides are built to help you cut through the noise and get to what works—whether you’re just getting started or refining your next move.

Marketing Automation

Build smart systems that save time and drive results.

Learn how to automate without losing the human touch—from email flows to lead scoring and everything in between.

Read the Guide »

Paid Media

Make your ad budget go further.

Whether you’re using Google, Meta, or both, this guide walks you through targeting, budget planning, and how to get real ROI from your campaigns.

Read the Guide »

SEO

Get found on Google—without the guesswork.

Understand what actually impacts rankings, how to audit your site, and how to build SEO content that brings people in.

Read the Guide »

From the Blog

Real Talk. Smart Strategy. Zero Fluff.
We break down marketing in a way that actually makes sense—whether you’re DIYing it or managing a full team. Check out our latest insights, tips, and tools to help you grow with clarity (and confidence).

  • What Is Local SEO and Why It’s Critical for Local Businesses

    How Local Search Optimization Puts You on the Map—Literally When someone searches for “plumber near me” or “best coffee shop in [your town],” they’re not…

    Read more

Read All Articles

Built for Brands with Purpose

At Root Company, we believe marketing should work as hard as you do—and feel good to put out into the world. Based in Detroit and rooted in community, we help businesses grow through honest, connected strategies that turn clicks into customers without the gimmicks.

We build full-funnel marketing systems that actually make sense—from high-converting websites and paid ads to email campaigns and CRM automations that follow up while you’re focused on the real work. Everything we do is grounded in transparency, fairness, and the belief that doing good business starts with being good people. Whether you’re just getting started or scaling up, we’re here to be a trusted partner who’s as invested in your growth as you are.

Curious What Could Work Better?

Whether you’re ready to refresh your site, launch your first ad campaign, or just need a second set of eyes—we’re here to help. Book a free 60-minute strategy call and let’s see what’s possible.
Let's Talk Strategy