Website Services
Clean, fast, and built to convert. Your site should work just as hard as you do.
Marketing That Works While You Work
We help businesses grow with marketing systems that connect the dots—from websites and ads to email and automation.
What We’re Really Good At
From websites to automation, we build smart, connected systems that help your business grow—without the guesswork.
Big-Picture Strategy,
Broken Down Step by Step
Our free marketing guides are built to help you cut through the noise and get to what works—whether you’re just getting started or refining your next move.
Marketing Automation
Build smart systems that save time and drive results.
Learn how to automate without losing the human touch—from email flows to lead scoring and everything in between.
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Paid Media
Make your ad budget go further.
Whether you’re using Google, Meta, or both, this guide walks you through targeting, budget planning, and how to get real ROI from your campaigns.
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SEO
Get found on Google—without the guesswork.
Understand what actually impacts rankings, how to audit your site, and how to build SEO content that brings people in.
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From the Blog
Real Talk. Smart Strategy. Zero Fluff.
We break down marketing in a way that actually makes sense—whether you’re DIYing it or managing a full team. Check out our latest insights, tips, and tools to help you grow with clarity (and confidence).
What Is GA4? A Beginner’s Guide to Google Analytics 4
Google’s New Analytics Platform, Explained Simply If you’ve used Google Analytics before, you may have noticed things look… different. That’s because Google officially replaced Universal…
Voice, Tone, and Messaging: How Modern Brands Are Standing Out with Copy
Because your brand isn’t what you sell—it’s how you sound. In 2025, products are easier to copy. Features can be mimicked. Prices can be matched.…
The Most Common CRM Mistakes (and How to Avoid Them)
Don’t Let Your CRM Become a Fancy Spreadsheet Let’s be honest—most businesses don’t love their CRM. They tolerate it. Maybe even avoid it. But the…
Built for Brands with Purpose
At Root Company, we believe marketing should work as hard as you do—and feel good to put out into the world. Based in Detroit and rooted in community, we help businesses grow through honest, connected strategies that turn clicks into customers without the gimmicks.
We build full-funnel marketing systems that actually make sense—from high-converting websites and paid ads to email campaigns and CRM automations that follow up while you’re focused on the real work. Everything we do is grounded in transparency, fairness, and the belief that doing good business starts with being good people. Whether you’re just getting started or scaling up, we’re here to be a trusted partner who’s as invested in your growth as you are.
Curious What Could Work Better?
Whether you’re ready to refresh your site, launch your first ad campaign, or just need a second set of eyes—we’re here to help. Book a free 60-minute strategy call and let’s see what’s possible.
Let's Talk Strategy