Insights That Drive Impact
Marketing From the Root Team
Explore actionable insights, how-tos, and expert takes across paid media, SEO, marketing automation, and more—created to help you grow smarter.
What Is Local SEO and Why It’s Critical for Local Businesses
How Local Search Optimization Puts You on the Map—Literally When someone searches for “plumber near me” or “best coffee shop in [your town],” they’re not…The Anatomy of a Perfectly Optimized Page
A Step-by-Step Breakdown of SEO and UX Essentials Great content alone isn’t enough to rank on Google in 2025. If you want your website to…What Are Google Display Ads and When Should You Use Them?
A Simple Guide to Google’s Visual Advertising Network When you’re reading the news, checking the weather, or scrolling a blog, you’ve probably seen ads for…Why CRM Integrations Are the Key to a Seamless Customer Experience
A Disconnected System = A Disconnected Customer You can have the best product or service in the world—but if your systems don’t talk to each…How to Nurture Leads Automatically with a Welcome Email Sequence
Turn First Impressions Into Long-Term Relationships (Without Lifting a Finger) Someone just joined your email list. Now what? If your answer is “wait until the…What Is Technical SEO? A Non-Technical Explanation
Understanding the Behind-the-Scenes SEO That Makes Your Website Work Smarter If SEO were a house, your content would be the furniture and decorations. Technical SEO?…What Is On-Page SEO? Everything You Need to Know
A Beginner-Friendly Guide to Ranking Higher and Creating Better Web Pages If you want your website to rank higher on Google and attract more qualified…How to Design a Marketing Funnel That Turns Website Visitors into Customers
Build a Path That’s Clear, Helpful, and Easy to Say Yes To If people are visiting your website but not taking action, the problem probably…Email List Building in 2025: What Still Works (and What Doesn’t)
Grow Smarter. Skip the Gimmicks. Email isn’t dead. In fact, it’s more powerful—and more crowded—than ever. But here’s the thing: Most people are tired of…
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