Emails That Build Real Relationships

From welcome sequences to re-engagement flows, we create email strategies that nurture trust, spark connection, and turn subscribers into loyal customers.

Stay Connected with the People Who Matter

Email marketing still delivers the highest ROI of any digital channel—but only when it’s backed by strategy, not guesswork. At Root Company, we bring together the creative, segmentation, and technical setup to make every send count. Whether you're just starting to build your list or looking to scale up with automation and optimization, we’ve got the tools, experience, and systems to get it done right.

Email List Building & Lead Magnets

We help you grow a qualified list with irresistible lead magnets, optimized signup forms, and smart list segmentation.

Campaign Strategy & Scheduling

We map out intentional campaign calendars with the right frequency, timing, and messaging to meet your business goals.

Newsletter Design & Automation

Stay top-of-mind with branded, mobile-friendly newsletters—automated and optimized for engagement.

Abandoned Cart & Win-Back Flows

Recover lost revenue with strategic flows that re-engage shoppers and bring past customers back to buy again.

A/B Testing & Segmentation

We test subject lines, send times, content blocks, and CTAs to ensure every email performs better than the last.

Drip Campaigns & Nurture Sequences

We build automated journeys that welcome, educate, and convert subscribers—so your list works even when you’re not.

ESP Setup

We configure and integrate the right email service provider (ESP) for your needs—set up, synced, and ready to scale.

Email Deliverability Optimization

We ensure your emails actually land in inboxes, not spam folders—through proper setup, authentication, and list hygiene.

Analytics & Reporting

Track open rates, click-throughs, and revenue with clear reports that show what’s working—and what needs fine-tuning.

Big-Picture Strategy,

Broken Down Step by Step

Our free marketing guides are built to help you cut through the noise and get to what works—whether you’re just getting started or refining your next move.

Marketing Automation

Build smart systems that save time and drive results.

Learn how to automate without losing the human touch—from email flows to lead scoring and everything in between.

Read the Guide »

Paid Media

Make your ad budget go further.

Whether you’re using Google, Meta, or both, this guide walks you through targeting, budget planning, and how to get real ROI from your campaigns.

Read the Guide »

SEO

Get found on Google—without the guesswork.

Understand what actually impacts rankings, how to audit your site, and how to build SEO content that brings people in.

Read the Guide »

Build Connection. Drive Growth.

Email isn’t just about sending messages—it’s about building connection, loyalty, and long-term value. We’ll help you create a system that nurtures your audience and drives results while you’re off the clock. Book a free 60-minute strategy call and see what email can really do.
Let's Talk Strategy