Know What’s Working. Fix What’s Not.

Analytics That Drive Decisions.

We implement and visualize your data—from traffic to conversions—so you can stop guessing and start growing.

Data Isn’t Optional. It’s Your Edge.

The best marketing decisions start with clean, accurate data. At Root Company, we set up and manage your analytics stack—from event tracking to dashboards—so you know exactly what’s working and what’s not. Whether you’re building your tracking from the ground up or fixing a setup that’s been giving you gray hairs, we turn your data into clear, actionable insight.

Google Analytics Setup

We configure GA4 properly—ensuring clean event tracking, goal setup, and custom dimensions tailored to your business.

Site Tag Management

We implement and organize all your marketing tags with Google Tag Manager, enabling you to track without bloating your code or breaking your site.

Custom Dashboards

We build intuitive dashboards that visualize your KPIs in real-time—so you don’t have to dig through raw data to find insight.

Conversion Tracking Setup

We define and track what really matters—form fills, checkouts, clicks, video views—so you can measure true ROI.

Heatmaps & User Behavior

We analyze scroll depth, clicks, and drop-off points to understand how users behave—and where your site needs improvement.

UTM Tracking & URL Management

We create and manage UTM frameworks for clean, consistent campaign tracking across every traffic source.

Start Measuring What Matters

The right data takes the guesswork out of growth. We’ll help you track what’s working, spot what’s not, and make confident decisions backed by real insights. Book a free 60-minute strategy call and let’s get your marketing dialed in.

Let's Talk Strategy