Insights That Drive Impact
Marketing From the Root Team
Explore actionable insights, how-tos, and expert takes across paid media, SEO, marketing automation, and more—created to help you grow smarter.
What Is On-Page SEO? Everything You Need to Know
A Beginner-Friendly Guide to Ranking Higher and Creating Better Web Pages If you want your website to rank higher on Google and attract more qualified…How to Design a Marketing Funnel That Turns Website Visitors into Customers
Build a Path That’s Clear, Helpful, and Easy to Say Yes To If people are visiting your website but not taking action, the problem probably…Email List Building in 2025: What Still Works (and What Doesn’t)
Grow Smarter. Skip the Gimmicks. Email isn’t dead. In fact, it’s more powerful—and more crowded—than ever. But here’s the thing: Most people are tired of…What Is Marketing Automation and How Does It Save You Time?
A Beginner-Friendly Guide for Small Teams, Nonprofits, and Growing Businesses Let’s face it: You’re juggling a lot. Emails to send. Leads to follow up with.…What Is a CRM and Why Your Business Needs One to Grow
Track Your Contacts. Streamline Your Workflows. Scale Smarter. If you’re juggling leads in a spreadsheet, sending one-off emails, and wondering who followed up with who……How to Write High-Converting Google Ad Headlines
Simple Formulas and Real Examples to Help You Win More Clicks Your Google ad headline is the first thing people see—and often the only thing…Google Ad Grant vs. Paid Ads: Should You Be Using Both?
How to Make the Most of Your Search Marketing Strategy as a Nonprofit If your nonprofit is running ads on Google—or thinking about it—you’ve probably…How to Apply for the Google Ad Grant: Step-by-Step
A Simple Guide for Nonprofits The Google Ad Grant offers up to $10,000/month in free search advertising credits to eligible nonprofits. That’s $329/day to promote…How to Structure Your Ad Account for Better Results
A Smarter Foundation for Higher Performance and Easier Optimization Whether you’re running ads on Google, Meta, or any other platform, how your ad account is…
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