Insights That Drive Impact
Marketing From the Root Team
Explore actionable insights, how-tos, and expert takes across paid media, SEO, marketing automation, and more—created to help you grow smarter.
What Is GA4? A Beginner’s Guide to Google Analytics 4
Google’s New Analytics Platform, Explained Simply If you’ve used Google Analytics before, you may have noticed things look… different. That’s because Google officially replaced Universal…Voice, Tone, and Messaging: How Modern Brands Are Standing Out with Copy
Because your brand isn’t what you sell—it’s how you sound. In 2025, products are easier to copy. Features can be mimicked. Prices can be matched.…The Most Common CRM Mistakes (and How to Avoid Them)
Don’t Let Your CRM Become a Fancy Spreadsheet Let’s be honest—most businesses don’t love their CRM. They tolerate it. Maybe even avoid it. But the…What Is Local SEO and Why It’s Critical for Local Businesses
How Local Search Optimization Puts You on the Map—Literally When someone searches for “plumber near me” or “best coffee shop in [your town],” they’re not…The Anatomy of a Perfectly Optimized Page
A Step-by-Step Breakdown of SEO and UX Essentials Great content alone isn’t enough to rank on Google in 2025. If you want your website to…What Are Google Display Ads and When Should You Use Them?
A Simple Guide to Google’s Visual Advertising Network When you’re reading the news, checking the weather, or scrolling a blog, you’ve probably seen ads for…Why CRM Integrations Are the Key to a Seamless Customer Experience
A Disconnected System = A Disconnected Customer You can have the best product or service in the world—but if your systems don’t talk to each…How to Nurture Leads Automatically with a Welcome Email Sequence
Turn First Impressions Into Long-Term Relationships (Without Lifting a Finger) Someone just joined your email list. Now what? If your answer is “wait until the…What Is Technical SEO? A Non-Technical Explanation
Understanding the Behind-the-Scenes SEO That Makes Your Website Work Smarter If SEO were a house, your content would be the furniture and decorations. Technical SEO?…
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